Diversify Your Portfolio with UpMarket
Add alternative investments to your portfolio by accessing shares in private companies like SpaceX and OpenAI, hedge funds, private equity, and real estate.
UpMarket Track Record
Institutional
Grade
The world's largest money
managers invest in similar
strategies and asset classes.
managers invest in similar
strategies and asset classes.
Accessible
Diversification
Over 800 qualified investors
have used UpMarket to
access new asset classes.
have used UpMarket to
access new asset classes.
Over $450M brokered
by UpMarket*
See why other investors are
taking their portfolios UpMarket.
taking their portfolios UpMarket.
*Includes principal invested and appreciation of investments originated via the UpMarket platform based on historical trade volume and valuation estimates through May 31, 2025. Of the total, approximately $92 million is managed by UpMarket Management, with the remaining originated investments managed by affiliates. Past performance is not predictive of future results.
Why Individual Investors Choose UpMarket
I've invested in multiple pre-IPO companies through other sites but UpMarket had the best companies and best service. After my first deal, I did two more! I love that they're always adding new companies and funds.
Navpreet
With products ranging from life settlement investments to hot Pre-IPO companies, UpMarket had more variety than our traditional asset manager which allowed my family to diversify away from mainstream equities and debt.
Sarah
I'm near retirement and I need income-generating investments that are less volatile than the stock market. I invested in two real estate funds that provide annualized dividends of 8%. Their platform makes private investments easy.
Carrie
These testimonials are from real UpMarket customers but they are not a guarantee of future success or performance. These testimonials may not be representative of other clients' experiences. Customers did not receive any compensation or economic benefits for providing these testimonials. Photos and/or customer names may be changed to protect customer anonymity.
Alternative investments can increase portfolio diversification and deliver unique capital preservation or appreciation opportunities.
Is your portfolio missing something?
Access new opportunities to build a diversified portfolio, manage risk, generate alpha, and target your long-term investment objectives.
With UpMarket you can access new asset classes that are uncorrelated with the market, offer unique return profiles, and have professional management that can help you navigate market volatility and business cycles.
With UpMarket you can access new asset classes that are uncorrelated with the market, offer unique return profiles, and have professional management that can help you navigate market volatility and business cycles.
Our Products
Pre-IPO
Crypto
Alternative Private Market Funds
Hedge Funds
Private Equity Funds
Fixed Income
Real Estate Funds
Pre-IPO
Invest in fast-growing private companies building the services and products of tomorrow, before they go public.
Crypto
Invest in blockchain-industry startups, tokens, NFTs, and other assets that are working to develop the future of financial services, payments technology, and beyond.
Alternative Private
Market Funds
Invest in fund managers that aim to generate returns in innovative and unique ways with low correlation to the financial markets.
Fixed Income
Invest in actively managed strategies focused on assets that generate income, including bonds, private debt, and bridge financing.
Hedge Funds
Invest in actively managed and unique strategies focused on trading assets like global stocks, bonds, commodities, foreign exchange, and other assets.
Private Equity Funds
Invest in fund managers that leverage capital to unlock value through strategic acquisitions, turnarounds, and other strategies.
Real Estate Funds
Investments that focus on real estate development or value-add projects that historically provide steady income streams and seek asset price appreciation.
Pre-IPO
Invest in fast-growing private companies building the services and products of tomorrow, before they go public.
Crypto
Invest in blockchain-industry startups, tokens, NFTs, and other assets that are working to develop the future of financial services, payments technology, and beyond.
Alternative Private
Market Funds
Invest in fund managers that aim to generate returns in innovative and unique ways with low correlation to the financial markets.
Fixed Income
Invest in actively managed strategies focused on assets that generate income, including bonds, private debt, and bridge financing.
Hedge Funds
Invest in actively managed and unique strategies focused on trading assets like global stocks, bonds, commodities, foreign exchange, and other assets.
Private Equity Funds
Invest in fund managers that leverage capital to unlock value through strategic acquisitions, turnarounds, and other strategies.
Real Estate Funds
Investments that focus on real estate development or value-add projects that historically provide steady income streams and seek asset price appreciation.
Sophisticated Asset Classes, Simple and Transparent Management.
Due Diligence Conducted on All Offerings
UpMarket conducts individualized diligence on every investment we offer our customers.
Seamless Investment Process
UpMarket's platform makes investing in alternative markets easier, so you can focus on building your best portfolio.
Robust Post-Investment Monitoring
UpMarket provides key fund updates, regular valuation reporting, and tax documents for all your investments in one place.
Unlock a New World of Investment Opportunity
Click below to open a free account and see the universe of products available on the UpMarket platform.