Afresh is an AI-powered software company for grocers that optimizes ordering, inventory, merchandising, and operations. It is designed to reduce fresh food waste, improve profitability, and make fresher food more accessible.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$528.16M
Series C, Apr 2026, Perplexity
UpMarket Estimate
$638M
Based on UpMarket valuation model
Previous Price
$100M
Series B Aug 2022
How to Invest in Afresh Through UpMarket
Afresh shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Afresh offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Apr 2026
Series C
$528.16M
Aug 2022
Series B
$100M
Why Investors Are Watching Afresh
Growth Signal
Afresh raised $115M Series B and total funding hit $148M
Afresh raised $115 million in a Series B led by Spark Capital, bringing total funding to $148 million. The company said the capital would help scale across thousands more stores and expand its Fresh Operating System footprint.
Competitive Moat
Afresh positions its AI platform as fresh food optimization software
Afresh describes itself as an AI-powered fresh food optimization platform for grocers, focused on reducing food waste and improving store operations. Insight Partners said the company was rolling out its Fresh Food Technology to thousands of stores across the U.S.
Market Opportunity
Afresh targeted 10% of U.S. grocery stores for adoption
Afresh said it aimed to work with 10% of U.S. grocery stores by the end of 2022, highlighting a large addressable market in food retail. Its software targets fresh department ordering, an area tied to waste reduction and margin improvement.
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No. As of March 2026, Afresh is a private company and does not trade on any public stock exchange. Accredited investors can access Afresh shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Afresh does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Afresh shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. Afresh shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Afresh builds AI software for grocers to optimize ordering, inventory, merchandising, and operations, reducing fresh food waste and improving profitability at a $638M valuation after its $115M Series B lifted total funding to $148M — accredited investors can access Afresh stock through UpMarket.