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SmartAsset Stock and Valuation

Software
Year Founded
2012
Headquarters
New York, New York
Employees
243

SmartAsset Valuation Estimate

Based on UpMarket valuation model
$1.04 billion

SmartAsset Valuation as of Last Funding Round

As of 08/05/21, according to PitchBook Data, Inc.
$1.00 billion

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SmartAsset Company Overview

SmartAsset is a financial technology company providing tools to enable users to make informed decisions about personal finance. The company produces articles, guidelines, reviews, calculators, and tools to assist consumers in making personal financial decisions. SmartAsset also runs SmartAdvisor, a digital platform that links people with financial experts. SmartAsset was named to the Inc. 5000 list of the fastest-growing private companies in 2021.

SmartAsset Valuation History

FAQ

Does SmartAsset have stock?

Yes, SmartAsset and almost all privately held companies issue stock so founders, employees, and investors can participate in equity ownership. However, because SmartAsset is privately held, it is more challenging to acquire shares than if the company was publicly traded. 

Is SmartAsset publicly traded?

No, SmartAsset is a privately held company. It is not publicly traded or offered directly on any stock exchange like the NYSE, Nasdaq, etc. 

Who owns SmartAsset stock?

As a privately held company, SmartAsset shares are held by its founders, management, employees, venture capital funds, or other private individuals and institutional investors. 

Disclosure rules differ for private and public companies, so it may not always be possible to know the complete ownership (cap table) of a private company like SmartAsset.

What is the stock symbol for SmartAsset?

SmartAsset is a privately held company. Therefore, it does not have a stock symbol or “ticker” that trades on public exchanges like the NYSE, Nasdaq, etc. 

Can I buy SmartAsset stock on UpMarket?

If you would like to buy shares in SmartAsset, please provide your information in the form at the top of this page and click the button titled “I want to buy this stock.”

One of our investor relations team members will contact you to discuss SmartAsset stock availability. Note: inquiries are non-binding, subject to market availability, and shares may only be purchased by accredited investors that meet all eligibility criteria.

UpMarket has offered many similar companies as Pre-IPO investments, including Airbnb, SpaceX, ByteDance, Plaid, Kraken, Databricks, and others. UpMarket also often has funds available that invest in a portfolio of companies potentially including, SmartAsset as well.

What is SmartAsset stock price?

The stock price of SmartAsset can be calculated by taking the valuation of the company divided by the number of shares outstanding. Because a private company can issue new shares at any time, we do not know the current number of shares outstanding.

For illustrative purposes, however, assuming SmartAsset has issued 250 million shares, at the estimated UpMarket valuation of $1.04 billion, each share of SmartAsset stock would be worth $4.17.

How do SmartAsset pre-IPO trades work?

Pre-IPO trades for SmartAsset will typically involve accredited investors purchasing shares from current shareholders through specialized investment platforms like UpMarket. Trades generally occur on the secondary market, meaning SmartAsset doesn't issue new shares or receive capital–shares are privately exchanged between two parties.

While investors aim to profit from a potential IPO or acquisition, these investments carry high risks due to limited liquidity and information. Understanding all terms and conditions is crucial, as each transaction can have unique characteristics. Investing in private companies can be extremely risky and may result in significant capital loss.

When is SmartAsset going to go public?

The decision to go public through an Initial Public Offering (IPO) is complex and depends on various factors, including the company's financial performance, market conditions, and strategic goals.

Unless SmartAsset officially announces its intention to go public, any predictions about when or if it will do so would be speculative.

Investors interested in SmartAsset should monitor official company communications and reliable financial news sources for any updates regarding potential IPO plans.

How do I exit my investment if I invest in SmartAsset with UpMarket?

Exiting your investment in SmartAsset typically involves one of these scenarios:  1) selling your shares on a secondary market to other interested investors; 2) holding shares until a liquidity event occurs, such as the company going public (IPO) or being acquired.

Investors must know that the timing and availability of these exit options are inherently unpredictable, and there is no guarantee of when or if they will occur.

How can I sell SmartAsset shares?

If you own SmartAsset shares, you may be able to find a buyer on a pre-IPO marketplace or via an introduction by a registered broker-dealer like UpMarket.  It is important to note that the class of shares you own may impact your ability to sell. For example, shares issued to startup employees often have transaction limitations, including lock-up periods and a right of first refusal by the company, which may prevent you from selling your shares freely.

How does UpMarket estimate the valuation of SmartAsset?

UpMarket’s valuation estimate for SmartAsset is algorithmically generated based on recent primary round financings by SmartAsset, market conditions, company popularity, sector performance, and public market comps.

It is important to note that UpMarket’s valuation estimate for SmartAsset could be outdated, may not reflect all recent news or market events, and is not intended to inform any investment decision-making. UpMarket’s valuation estimate is not meant to be a warranty or projection of potential financial returns or company performance. Valuations can change rapidly and unexpectedly.

Why choose UpMarket? 

UpMarket was founded in 2019 and has helped hundreds of investors access alternative investments. UpMarket is a licensed broker-dealer based in the United States. UpMarket customers have invested over $150 million in pre-IPO companies, hedge funds, private equity, real estate, and other alternatives.

If you are an accredited investor, you can create a free account to access our deal flow and opportunities. There is never any pressure to invest.

UpMarket clients have invested in companies like SmartAsset, SpaceX, Neuralink, Anthropic, and many others. UpMarket and its leadership have been mentioned in media outlets like Forbes, WealthManagement, Wealth and Finance News, and TechBullion.

SmartAsset Management

Name Position
Michael Carvin CEO
Chris Taylor CMO
Dave Frisone CRO

SmartAsset Investors

Y Combinator

SV Angel

FJ Labs

Sand Hill Angels

Evolution VC Partners

Citi Ventures

PROOF Fund

IA Capital Group

SmartAsset Related Companies

About UpMarket

UpMarket's mission is to unlock the private markets for individual investors.

We provide access to a range of asset classes and investment strategies that span private equity, hedge funds, crypto, real estate, and other alternative assets.

The problem

Historically, accessing private market investments had these challenges:
  • A large barrier to entry due to high investment minimums
  • Time-intensive because sourcing deals is a lot of work even if you’ve got a great network, and
  • Costly because of investment-related diligence costs, paperwork, and legal fees

The solution

UpMarket works to address these barriers for individual investors by:
  • Offering lower investment minimums
  • Sourcing and conducting diligence on opportunities for investors, empowering them to pick and choose from pre-screened opportunities
  • Making the investment process entirely digital, straightforward, and easy to manage from a single portal
Individuals like you have invested over $150 Million with UpMarket.

UpMarket Investment Curation Process

Upmarket curates and conducts diligence on every investment opportunity we offer.

We review every offering’s strategy, risk management, liquidity management, fees and expenses, valuation methodology, tax matters, as well as the fund’s third-party providers including legal counsel, auditor, administrator, and custodian.

We aim to offer our clients investments from disciplined managers that pursue unique strategies across an array of asset classes.

Our goal is to empower you to build a portfolio that best meets your individual Investment objectives.

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